Pepsico

Lipton – Vola in vacanza

Brief

Research and development of a key visual to promote the competition “Fly off on holiday with Lipton Ice Tea”, to be integrated with the existing graphic design of the 1.75l lemon and peach tea label and adapted to the various communication materials relating to the competition: posters, free card, flyers, totem, website, banner.

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KEY VISUAL DESIGN

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COLOUR PALETTE & REPOSITIONING

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Solutions

• Creativity for key visual
• Creativity for “250ml FREE” offer on Ice Tea bottle labels
• Poster
• Free card
• Totem for in-store activity

PROMO LABELS – FREE CARD – TOTEM – POSTER

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