Tetra Pak

Characters Design

BRIEF

Development of characters for a specific target, to be placed on different products. Each character has its own identity and it’s created specifically for a certain package such as water for kids, teens and adults, yogurt and juices for kids.

 

SOLUTION

Following the guidelines, the idea of a character starts to take shape into a hand sketch. Once it has been defined it will be digitized, colored and placed on the package in such a way as it becomes one with the product.

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FLAVOURED WATER for TEENS

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FLAVOURED WATER FOR KIDS

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VEGETAL JUICE FOR KIDS

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PLAYFUL BRIK

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Special edition water for FIFA World Cup 2018

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drinking yogurt for kids

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