Research and design communication for the historic italian Brand Canguro Kids relaunch, in occasion of their 50th anniversary.
The purpose is to engange adults and kids, creating interactions between the brand and customers in order to spread the name Canguro and all its world.
• Analysis and development of marketing strategies
• Creativity & copywriting for the brand values
• Illustration of Canguro character
• Design of printed materials: catalogue, window display, gadgets
• Art direction and photoshooting
• Creativity and art direction for the TV advertising
• Website www.cangurokids.it
• Social pages